Inspire Just in Time
Remember, your business goal is not to lock in the sale one transaction at a time. The new objective is to cultivate loyalty with partners that are invested in your success. Notice I didn’t use the word customer or client? These titles encourage a transactional mindset and I would rather consider my customers as “Partners”. We need to be in a mutual relationship for the long haul.
Technology is moving from a push to a pull. This means consumers don’t have to watch what the network tells them. They can watch what they want & when they want. Scheduled video conferences can be another disruptor in search of our attention. More people are using YouTube as their primary search engine for how-to’s, news and entertainment. Take advantage of this by creating then presenting your ideas in an On-Demand format!
Video Can Cultivate Loyalty
Now that we’ve established the why, I can address the how. Keep in mind that you likely have everything you need within arm’s reach to make your own video studio. Today’s smart phone cameras are close to the prosumer cameras of a decade ago. There are even tools for editing on your phone. Apple’s noise-canceling earbuds are a great option to capture quality audio. And the most exciting revolution in making videos is today’s easy-to-use software. If you need help with creating inspiring videos I am here to consult.
Tools I Have Chosen to Use
Keep in mind these are affordable, and efficiently run on most computers and laptops. Start with BombBomb or Loom to record yourself and directly inject into your next email. Adobe Express allows me to create videos quickly and easily. SnagIt lets me capture my screen, including my face, as you see me coaching the process. Then Camtasia helps me put it all together in a professional finish. Want a snazzy stinger for the front and end of your video? Explore Viddyoze!
White Balance & Color Correction
Make your video stands out by using a gray card and color swatch. Learn how to white balance and color correct your camera or webcam. Zoom into the graycard until is fills the viewfinder. Next, find the exposure and color temperatures needing adjustment. Room lighting affects the color perceived by the camera. Make sure white is white and 15% gray stays true. If using a webcam, install OBS Studio. Manipulate the webcam colors before sending it to your screen recorder or even that Zoom video Conference.
Let’s collaborate
Please visit EvanTrickett.com for more Strategies & Tools to Cultivate Loyalty or schedule a quick chat.