SEO & Marketing Strategies to Cultivate Loyalty

In today’s business landscape, effective SEO and marketing strategies are crucial for building lasting partnerships and cultivating loyalty. Rather than relying on single transactions, businesses must prioritize developing a loyal customer base. This requires personalized interactions, exceptional customer service, and a commitment to meeting customer needs. By doing so, businesses can transform one-time customers into long-term partners who are invested in the company’s success, leading to sustained growth.

Coach & Equip

it's important to do more than just make a sale. You should also share your experience, knowledge of the market, and best practices with others. It's not enough to simply explain your products and services; you should also focus on how you can use your expertise to help others succeed.

Inspire Innovation

To encourage creativity and new ideas, it's important to stay informed about your customers' industry and offer insights on common challenges. By being an ongoing source of inspiration, rather than a quick fix, you can establish a strong relationship with your customers and encourage them to refer others to your business.

Become Genuine

In order to be authentic, be yourself! You have a unique approach, so embrace it. Use tools like video conferencing and recorded videos to show off your personality, quirks, and experience. This will help you stand out in a crowded market.

Cement Expectations

To ensure success with your new partner, provide clear and simple training materials to help them get started. Then, follow up with video conferencing and screen sharing to guide them through the process. Make sure to offer helpful resources, such as tip sheets and job aids, so they can learn on their own schedule.

Evan's Recent Blog Posts:

Evan Trickett is an expert in digital marketing and analytics with over 20 years of experience. He focuses on developing loyal partners instead of just transactions.

Out-of-the-Box Technology

As someone who likes to do things independently, I prefer using straightforward and affordable technology. For example, I’ve been using Photoshop for a long time, but I don’t use it often because it’s expensive and complicated. Instead, I’ve found other tools and services that don’t require a long-term commitment. Let’s take a look at some of my favorites.

Strategies to Cultivate Loyalty

Refferals & Recommendations:

Wes Seidel
Wes Seidel Executive Vice President
Evan was able to think outside the box to help build our physician database. His work still to this day helps us with identify potential candidates.
Michael Lickteig
Michael Lickteig COO, President
Evan took our business to new heights! He is a true marketing mastermind who knows exactly how to build a powerful brand and soar to the top of search engine rankings. Within 45 days our revenue increased 580%. With his expert touch, Evan transformed my company in just two months, bringing in a flood of new customers and making my phone ring off the hook. We're eternally grateful to have found Evan, and he's showing us how to achieve stable growth and success like never before.
David McPherson
David McPhersonVP Correspondent Sales
Evan is a talented graphic designer with a clear understanding of how it translates to the mortgage industry. Evan will be a terrific asset to any marketing or IT group in the industry.
Noah Zimmerman
Noah ZimmermanManager of Branch Recruiting
Evan is extremely creative. He consistently finds new & exciting ways to get things done & isn't encumbered by the old line of "we've always done it this way". His passion for others drives what he does.
Mark Gonzales
Mark GonzalesSenior Art Director
Evan is an innovator and amazing articulate person. I have worked with Evan on several occasions with project management, UX design and marketing. Evan has a presentation style that is amazing and will tailor your needs to work in a positive solution that is a win for all stakeholders. Evan is a pleasure to work with and maintains a respectful acumen in all aspects of his work. Need a team member who can bring fresh thinking in tactics and strategy, Evan can deliver.
Chris Sherrod
Chris SherrodTechnical Illustrator Video
Evan brings such positivity to all of his endeavors. He listens attentively and gives an engaged response. He is always trying new things and encourages his clients with his enthusiasm. Evan is a true servant-leader.Evan brings such positivity to all of his endeavors. He listens attentively and gives an engaged response. He is always trying new things and encourages his clients with his enthusiasm. Evan is a true servant-leader.
AHMED MATTAR
AHMED MATTARCEO at ER-MD
I have never met Evan face to face, but he recruited me to work for Concord Medical as an ER physician. I have had numerous telephone conversations with Evan and have always found him honest, sincere and genuine in his desire to help. I have gotten to know a bit about him and have always enjoyed my conversations with him as a well rounded and kindhearted human being. I feel privileged to have Evan as a friend and I would highly recommend him as a most trustworthy individual in a field that doesn’t always have very straightforward people to talk to.
David Knutson
David Knutson Account Executive
Evan is a talented graphic designer with a clear understanding of how it translates to the mortgage industry. Evan will be a terrific asset to any marketing or IT group in the industry.

How versus Why

When launching a new product or strategy, it’s important to first understand the “why” before the “how.” Ask yourself why this product is special and how it will uniquely benefit your partners before figuring out how to promote it. If you’re struggling with coming up with ideas, I can help you brainstorm concepts and analogies.

Talk to an Expert

I’ve been gardening for as long as I can remember, and I like to apply the concepts I’ve learned to my professional work as well.

My Story is Simple

My background is in digital marketing and analytics with over 20 years of experience

  • I have had successful careers in both the financial and medical sectors.
  • I use my skills in graphic design and instructional design to spread enthusiasm and make an impact.
  • Additionally, I have a passion for gardening, design, and communication, which has led me to develop an idea that is more than just about increasing sales.
 
Download My Resume

What is the difference between growing sales & cultivating loyalty?

Call Me

At the core, it’s about being genuine.

Explore my resume and tools to cultivate loyalty!
Learn how to make it your own and let your personality shine through your offerings.

Out-Of-The-Box Tools &Technology

My project-1 (3)
access
adobe
CAMTAS
canva
constant
ELEMENTOR
My project-1 (2)
excel
forms
mailchimp
My project (54)
My project (55)
My project (56)
My project-1 (4)
nutshell
ring
sites
SNAG
teams
WORDPRESS
zoom

I utilize tools that give me flexibility at a reasonable price if not almost free. Here are some of my favorites.  I am a one-person powerhouse who can mine data, craft training materials, and design a variety of marketing vehicles to cultivate more loyal partners. 

Do you have any questions?

 I am open to speaking with entrepreneur-minded groups & can be readily available for you and your team. 

Schedule a Video Conference

Evan Trickett

Let’s go beyond “Growing Sales” & move towards “Cultivating More Loyal Partners”

(214) 317-1934
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